After thoroughly analyzing each brand’s target audience, market, and competitors, I redesigned and refreshed the main house brand identities. This included creating new brand guidelines, templates for photography, lifestyle images, enhanced visuals, A+ content, videos, and advertising materials. This created a consistent brand presence across different channels, improving recognition and streamlining the expansion of multiple products under each brand.
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This solid foundation made it easier to build a team of designers who could quickly understand and enhance the brand, applying the templates across social media, events, and email marketing. After a year of building the team, refining processes, and creating brand templates, the Consumer division at Almo saw a 202% increase in production. This growth resulted in better brand visibility, higher click-through rates, and a significant boost in conversions and sales across multiple retail platforms.